Mondelez International has announced that it will use recyclable packaging for its Dairylea and Philadelphia brands in the UK and Ireland from August 2021.
The move away from non-recyclable material is part of the company’s Pack Light and Pack Right strategy, which supports its vision of achieving 100% recyclable packaging by 2025.
Dairylea Lunchables will now use recycled plastic (rPET) in its packaging – “the result of a design optimisation project reducing the virgin plastic needed by 75% or approximately 276 tons per annum,” a company statement said.
Meanwhile, Mondel?z’s Philadelphia brand will become the “first major cheese brand” to use chemical recycling, set to be in place by the end of 2022.
These actions are part of the company’s wider goal to reduce the use of virgin plastic by 10,000 tons in five years.
Louise Stigant, UK managing director at Mondel?z International, said: “Snacking Made Right means making our products with packaging people can recycle, it means making decisions for the long term that enable a circular economy. I am enormously proud to share this latest move on our journey towards our 2025 goals to better protect people and planet.”