Australia-based advertising technology company Displai has launched its official partner programme for the packaging and print industries to create a new form of packaging.
Under the programme, print and packaging companies can use Displai’s technology to increase their customer engagement capabilities and grow their business.
Displai’s technology uses augmented reality (AR) to support customers in communicating with product packaging in new ways.
According to the company, consumers can simply scan the products with a smartphone and activate virtual experiences, as well as access product information and exclusive content.
This experience combines digital content and real-world packaging to generate a new form of packaging.
Displai co-founder Dave Chaffey said: “Displai’s platform is revolutionising the way consumers interact with product packaging.
“With our technology, packaging and print companies can transform their product packaging into interactive, immersive experiences that capture consumers’ attention and drive engagement.”
The partner programme gives a range of benefits like access to Displai’s proprietary AR software, training and support, and co-marketing opportunities.
The partner companies will also have the opportunity to learn skills from a team of experts, Displai said.
Chaffey added: “We’re excited to launch our partner programme and help packaging and print companies take their customer engagement to the next level.
“With AR technology rapidly advancing, we believe that Displai is well-positioned to add value for the packaging and print industries.”
The company provides a customer-engagement platform for product packaging, allowing customers to interact with product packaging through AR.
Founded last year, Displai supports companies to grow their customer engagement capabilities and drive growth.
In a similar development, Persil added Accessible QR (AQR) codes to a line of detergent packs last month.
The AQR was intended to grant blind and partially sighted people access to product information and an inclusive shopping experience in-store and at home.
Persil said that the codes will contain product, usage, safety and recycling in a structured way.