Aptar Beauty and Clarins have introduced the Double Serum Foundation, extending their collaboration following the 2024 rollout of the Double Serum skincare product. The new foundation integrates skincare functionality with color cosmetics, supported by a proprietary dual-dispensing system and adaptive dosage control. Positioned within the growing hybrid cosmetics category, the product reflects shifting consumer expectations toward formulations that deliver both aesthetic and treatment benefits.
Demand for multifunctional beauty products continues to accelerate, particularly in facial cosmetics where users increasingly expect added skincare value. The “skinification” trend has redefined the category, with consumers prioritizing attributes such as hydration, sun protection, and anti-ageing properties. In 2024, 94%* of American makeup consumers used makeup products with skincare benefits, while 22%** of Indian women indicated a willingness to pay more for such formulations. Against this backdrop, the Double Serum Foundation is designed to align with evolving purchasing behaviour and premiumisation in the segment.
At the core of the launch is a redesigned version of Clarins’ signature packaging system. The Double Serum Foundation uses a patented dual-chamber container that keeps two formulas separate until the point of application. A thin internal barrier divides the composition into 70% color cosmetic and 30% hydric system, ensuring stability and compatibility until dispensed. The adjustable dial mechanism enables progressive dosage, allowing users to tailor coverage across 37 shades, while the rotating actuator supports precise, waste-free application. Additional features include a lockable system, metallised finish, and a Polypropylene overcap designed for portability, complemented by golden lacquering and embossed branding.
The packaging also incorporates sustainability considerations, containing at least 38% recycled material, with the bottle composed of 95% recyclable components. Manufacturing is coordinated across Aptar Beauty’s European Custom Hub, an integrated network of specialised facilities. Sites in Oyonnax, Verneuil, and Charleval contribute to custom manufacturing, while Le Neubourg and Chieti supply pump cartridges. According to Marie Guillou, Sales Director Custom, Aptar Beauty EMEA, “Co-creating this new packaging with Clarins is a true demonstration of our custom manufacturing excellence.” The project brings together design, engineering, production, and logistics capabilities to deliver a complex, premium packaging solution.