Amcor is advancing its packaging portfolio with an investment in a new airless dispenser system designed for the beauty and personal care segment. The development focuses on combining operational flexibility with regulatory alignment and material efficiency, as brands seek packaging formats that meet both performance and sustainability expectations.
The Magic One platform is structured around a single engine architecture capable of dispensing volumes between 0.3 ml and 1 ml, while supporting multiple capacities and design configurations. This approach allows manufacturers to standardise components across product lines, potentially reducing development timelines and simplifying validation processes. By relying on one core mechanism, companies can apply a single set of testing protocols across different variants, streamlining deployment.
The airless dispenser system has also been designed to align with the EU’s Packaging and Packaging Waste Regulation (PPWR). It is produced entirely from polyolefin, enabling recyclability in markets with established collection and processing systems. The pack delivers a 96% restitution rate, meeting PPWR recyclability thresholds, and is up to 9% lighter than comparable airless formats within Amcor’s portfolio. It can also incorporate recycled polymer sourced through the company’s CleanStream® recycling technology.
From a functional standpoint, the dispenser is engineered to preserve product formulation while ensuring consistent dosage delivery regardless of orientation. Its restitution performance is intended to minimise residual waste, particularly for higher-value formulations. Additional features such as a lockable pump and lightweight construction support portability, while surface finishing and decoration options allow for brand-specific design applications.
Airless packaging is a major growth sector within the beauty and personal care market thanks to its excellent product protection and preservation capabilities and controlled product dispensing, said Lara Alemany, product line director, Amcor Global Rigids Packaging Solutions. Our new Magic One dispenser addresses the needs of both manufacturers and consumers with a solution that combines beautiful aesthetics, a positive consumer experience and flexibility, and has been designed for PPWR compliance.
The dispenser has undergone independent consumer testing, with feedback highlighting its usability, dosing accuracy and suitability for portable use cases. Production scale-up is underway at Amcor’s facility in Lohne, Germany, where a dedicated line is being commissioned. Initial deliveries are expected in early 2027.