Asahi Breweries, Ltd., one of the largest Japanese beer companies headquartered in Tokyo, announced that it will be the first user1 of CanCollar® Eco Plus technology in the Japanese market as it rolls out a market test with its Asahi Super Dry brands in October 2021.
Made from WestRock’s CarrierKote® paperboard, CanCollar® Eco Plus packaging is recyclable and comes from sustainably managed forests. The innovative can clip design uses no glue and significantly less material than a fully enclosed box.
According to Asahi, using this packaging enables the paper surface to be reduced by 77 percent for 6-can 350 ml packs and 81 percent for 6-can 500 ml packs, compared to the 6-can pack materials used in the past. Furthermore, the weight of paper used can be reduced by 65 percent for 6-can 350 ml packs and 73 percent for 6-can 500 ml packs.
Asahi began market testing the new packaging on its Asahi Super Dry brand in October 2021 at some Welcia and Hac Drug drug stores and Life supermarkets, in part to understand customer purchasing intentions and usability. Based on the results, Asahi Breweries aims for a large-scale rollout in Japanese market from 2023, including broad distribution and use of this packaging in brands other than Asahi Super Dry.
According to Asahi, by switching to CanCollar® Eco Plus packaging for all 6-can packs they manufacture, they expect the annual amount of paper used would be reduced by approximately 8,800 tons, and the CO2 emissions associated with material production would be reduced by 7,400 tons3.
