Co-hosted by Messe München (Shanghai) Co., Ltd., BeerFortune, European Beer Star, and YONTEX GmbH & Co. KG, the drinkBeer Stage will make its grand debut at CBB 2026.
From the flavor expression of a single hop to the implementation of cutting-edge filling and packaging technologies; from the masterful interpretation of traditional styles to the innovation and disruption of brewing techniques – new explorations in the beer industry will find their voice here!
On-site highlights include exclusive tastings of European Beer Star award-winning beers, Chinese craft beer tasting sessions, industry technology sharing, professional judge training, a mini beer exhibition, and industry round-table discussions. The four-day program will also feature the pinnacle showdown of the first CBB Beer Blind Tasting Challenge. Spanning four days and bridging the present and future of the beer industry, this is an immersive sensory learning journey – from flavor appreciation to industry insight – and a flagship annual event that CBB dedicates to the entire beverage and liquid food value chain.
“drinkBeer Stage” – Official Program Preview
D1 – drinkBeer EBS Awards
Focus: Tasting of European Beer Star (EBS) award-winning beers – experience internationally recognized premium brews.
D2 – drinkBeer Insight
Focus: Exploring the diverse styles of Chinese craft beer, featuring in-depth industry dialogues and professional international judge training.
D3 – drinkBeer Hub
Focus: A convergence of brand voices and a mini-exhibition format, serving as an industry nexus to facilitate efficient connections between supply chains and commercial resources.
D4 – drinkBeer Competition
Focus: The inaugural CBB Beer Blind Tasting Challenge – a rigorous, professional competition that puts sensory evaluation skills to the ultimate test.
For more excitement, join us at CBB 2026 – October 12–15, at the Shanghai New International Expo Centre. Stay tuned!
