Supported by CANPACK’s Quadromix technology and partnering with graffiti superstars ARSEK&ERASE and agencies Noblegraphics and Design Depot, Tuborg Bulgaria has created the emotive promotional campaign ‘Music Tilts Your World’. The campaign is headlined by a series of eye-catching limited-edition cans unique to the Bulgarian consumer market.
For many people, music is a passion, as it’s often used as a lens into another world. The music-style cans designed by Arsek & Erase and Tuborg offer a similar perspective of being able to tilt a day and make the experience of drinking Tuborg unique and more fun.
Consumers are now making purchasing decisions due to their emotional attachment to a product. ‘Music Tilts Your World’ reflects this, with a concept that creates different music style designs that release emotions from the consumers, whether that’s ‘POP’ when feeling ecstatic, ‘TRAP’ when feeling the swag, or ‘ROCK’ when you want to go to the edge’.
“As leaders in the can manufacturing sphere, CANPACK Group have brought a wealth of experience and expertise to this project. The teams’ superior eye for detail and proactive approach to collaboration has led to stunning effects,” says Konstantin Petrov, Senior Brand Manager International Power Brands Carlsberg Bulgaria,
“Their market-leading QUADROMIX technology adds flexibility to our production schedule because we can deliver these limited-edition cans to consumers in the same production batch. The unique designs are guaranteed to help bring excitement to this campaign.”
“These eye-catching cans were produced by CANPACK with the use of our Quadromix technology that enables us to print up to four different can designs in one production run,” explains Lucian Costiuc, Sales Manager at CANPACK. “This technology is ideal for creating limited and collectable editions that boost the perception of a brand’s uniqueness and build consumer engagement.”
