The fibre-based and bespoke packaging solution is designed to be recycled and recyclable, and there are no plastic bags within the box. The packaging also features corrugated buffers treated with an innovative anti-scratch coating to prevent external blemishes.
The concept was expertly designed by the experienced teams at DS Smith and Versuni to create a captivating ‘unboxing’ experience. The coffee machine is elegantly presented at the centre, allowing consumers to immediately connect with the bold visuals and captivating artwork when browsing in-store or online.
“Consumer trends and expectations are fast moving and in keeping with desires for sustainable packaging we designed this product solution with an objective to create a high-end visual impact for the shelf and online.” commented Thoran Ottens, Divisional Key Account Manager, Electronics, DS Smith
Our designers applied our unique industry-first Circular Design Metrics (CDM) tool to measure the overall performance of the packaging solution for Versuni’s Philips Baristina coffee machine. The tool enables us to rate the impact of a packaging design across eight key performance indicators, including recyclability, renewable content, and supply chain optimisation. This helps us to understand a packaging design’s sustainability performance and where to focus attention.
We are committed to our purpose of Redefining Packaging for a Changing World as part of our companywide Now and Next sustainability strategy.