Amcor has released findings from a joint consumer study with French dairy producer Laïta, highlighting shifting expectations around cheese packaging among buyers in France. The research points to a clear preference for packaging formats that combine ease of use with recyclability, particularly in the hard cheese segment. Conducted in March 2026 with over 500 participants, the study places convenience at the forefront of purchasing decisions, ranking it above visual appeal, material composition, and sustainability messaging.
The data indicates that 70% of French consumers favour packaging equipped with an easy-close mechanism, underscoring the role of functionality in influencing in-store choices. Alongside convenience, sustainability considerations continue to shape behaviour, with 67% of respondents stating that environmentally responsible packaging impacts their purchasing decisions. Among sustainability attributes, recyclability emerged as the most important factor, followed by reduced material use, lower plastic content, incorporation of recycled materials, and carbon footprint reduction.
Responding to these findings, Amcor and Laïta have introduced a redesigned packaging solution for Paysan Breton Emmental cheese blocks. The updated structure replaces a previous multi-material format made from three non-recyclable plastics. The new solution uses Amcor’s AmPrima® PP film in the Easy Pack format, aligning with polypropylene flexible-film recycling streams and meeting standards outlined by COTREP and the CITEO TREE Tool. Importantly, the packaging maintains compatibility with existing production lines while preserving sealing performance and operational efficiency.
In addition to improved recyclability, the packaging incorporates an adhesive tape feature that enhances reclosability, supporting extended shelf life and usability. The AmPrima® PP film also delivers a 63% reduction in carbon footprint and a 6% decrease in plastic weight compared to the earlier format, contributing to lower Extended Producer Responsibility (EPR) costs. Rolled out in the 220g Paysan Breton Emmental format, the new cheese packaging has already been distributed across nearly 2,000 retail locations in recent weeks.
