With enhanced sustainability features in packaging, such as an increased proportion of recycled plastic, Henkel further reduces its environmental footprint.
Philippe Blank, Head of Circular Economy at Henkel Beauty Care, said: “We are fully committed to contributing to a circular economy and are working towards our ambitious packaging targets for 2025. The relaunch of three of our biggest brands marks a true milestone and demonstrates our holistic approach to transform our entire portfolio with regards to sustainability.”
Nature Box is the first beauty brand to introduce Social Plastic as a packaging material for its complete bottle portfolio. All bottle bodies of Nature Box are made of 98 per cent Social Plastic, that is plastic collected by people living in poverty before it can enter oceans and waterways.
The carbon black colour often used in black packaging can pose a challenge for the recycling value chain. Last year, Henkel introduced its first recyclable black plastic packaging, and with that created an innovative solution to make black plastic packaging more sustainable. The brand’s iconic black packaging is fully recyclable due to the innovative carbon-free colorant.
With a major brand relaunch of the well-known Schwarzkopf brand Gliss Kur, Henkel increases the proportion of recycled material along the entire product range. Whereas the new shampoo and conditioner PE bottles are made of 30 per cent recycled content, the shampoo and Express Repair Conditioner PET bottles consist of 97 per cent recycled material.
As part of Henkel’s sustainability efforts, the company has also set itself ambitious packaging targets for 2025 . By then, all Henkel’s packaging will be recyclable or reusable.The company further increased the share of recycled plastic in its packaging and a number of Henkel’s packaging already consists of 100 per cent recycled material.
As part of the relaunches of three major retail brands, Nature Box, Gliss Kur and Syoss, the company is taking significant steps in advancing its packaging portfolio.