Sony reveals a sustainable and eco-friendly packaging material made from bamboo, sugar cane fiber, and post-consumer recycled paper. cases, outer box, inner box, and protection pads can entirely be made of ‘original blended material’, a recyclable, durable, and long-lasting paper material produced without plastic and coloring. by changing the blending analogy, its body can be transformed into multiple shapes guaranteeing a broad variety of uses, while incorporating characters into the design can be embossed, avoiding the use of ink.
sony has developed this material for the packaging of WF-1000XM4 headphones, while the company aims to use it in the future for a wider range of products. ‘original blended material’ utilizes bamboo that is cultivated in three mountains in the guizhou province, china, and is a different type of this one that serves as a food source by pandas. only the necessary amount is sorted and cut down to ensure the entire bamboo mountains preserving a sustainable growing cycle and reducing the impact on nature.
bamboo, as well as sugarcane, is a plant with a short growth cycle. ‘original blended material’ uses only the pomace of sugarcane that is leftover in the process of producing sugar and cultivated in fields within a radius of 100 km of nakhon sawan, thailand. furthermore, the strength of the material is increased by combining the recycled paper with bamboo and sugarcane fiber, while the paper provides it with a unique organic look.
sony continues to promote packaging that reduces plastics through initiatives toward the ‘elimination of plastic packaging from newly-designed small products’ set in its medium-term environmental targets ‘green management 2025’.