Loop partnership meets McDonald’s cleanliness and safety standards, which have only become more important throughout the COVID-19 pandemic
McDonald’s Corporation has announced a global partnership with TerraCycle’s circular packaging service, Loop, to test a new reusable cup model for hot beverages.
The initiative, which will first be trialed in 2021 across select McDonald’s restaurants in the UK, helps customers enjoy their favorite McDonald’s hot drink in a reusable cup, while cutting down on packaging waste.
The model marks significant progress toward innovative circular packaging solutions that help protect the planet for communities today, and in the future.
This unique new partnership will conveniently allow customers to reduce waste by choosing a durable Loop-created cup, for a small deposit. The deposit can then be redeemed by returning the cup to participating McDonald’s UK restaurants in order to be safely washed through the Loop system and reused again in McDonald’s restaurants.
“We’re on a journey to rethink how we package products to give customers options that reduce waste, maintain the highest safety standards, and enhance the McDonald’s experience they expect and enjoy,” said Jenny McColloch, Vice President, Global Sustainability, McDonald’s Corporation.
Additionally, the Loop partnership meets McDonald’s cleanliness and safety standards, which have only become more important throughout the COVID-19 pandemic.
“This groundbreaking partnership with McDonald’s enables Loop to greatly expand its reach by bringing convenient reusable packaging options to the food service industry,” said TerraCycle and Loop CEO, Tom Szaky.