DS Smith has unveiled a new fibre-based corrugated cardboard pack designed specifically for Geefeenboompje.nl, the Dutch online retailer known for its tree gift products. Described as 100% recyclable, the recyclable corrugated pack replaces an earlier packaging design and incorporates die-cut air openings that are intended to improve ventilation for the contents inside. The updated packaging also allows for a logo or personalised message to be printed on the outside, while Geefeenboompje.nl offers customers an optional paper-based sleeve as an added feature.
Geefeenboompje.nl sells tree gifts for special occasions through three main online product categories: trees in gift packs, gift sets, and letterbox-sized tree-growing kits. The company has supported the planting of more than 300,000 trees to date. Co-founder Remko Slokkers highlighted the broader operational benefits of the new recyclable corrugated pack, noting that the focus extended well beyond the unit cost of the box itself. “The improved packaging and material usage enhance the efficiency of the packing process and support a more streamlined supply chain approach,” Slokkers said. “It turned out to be financially uninteresting to look only at the price of a box. By placing our focus on process optimisation, we achieve much greater savings in storage, handling, and labour. The original box was cheaper, but far less efficient.”
The launch of the fibre-based packaging for Geefeenboompje.nl follows another recent development from DS Smith. Earlier this month, the company created a closed tray packaging format for the transport of kiwifruit and other fresh fruit and vegetables, developed for growers in Greece. That tray, made from fibre-based material using virgin paper, was designed to withstand transatlantic shipments lasting more than 45 days. These moves underscore DS Smith’s continued investment in sustainable packaging solutions across diverse product categories, from tree gift products to fresh produce logistics, with supply chain efficiency remaining a central focus in each new design.