The INTERNATIONAL BREW & BEVERAGE PROCESSING TECHNOLOGY AND EQUIPMENT EXHIBITION FOR CHINA (CBB 2026) will be held from October 12 to 15, 2026, at the Shanghai New International Expo Centre (SNIEC).
CBB 2026 features fully upgraded exhibition zones and value-added services, including:
- Innovative Total Solutions for Beverage and Liquid Food Chains: A full range of technologies and practical solutions covering production, filling & packaging, and logistics & conveying;
- drinkNova HUB: A gathering of pioneers in beverage and liquid food technologies and brand innovation;
- Industry Trend Forums: Insights into consumption trends and technological transformations shared by experts and leading enterprises;
- Two Prestigious Awards: The Green Packaging Action Awards (GPA Awards) and Food & Beverage Engineering Annual Innovative Product Award (FBE Award) will be presented concurrently, with award-winning new products on full display;
- Business Matchmaking Services: Pre-show matching and on-site negotiations for one-on-one precise business pairing;
- KOL Live Tours and Interviews: Professional live tours and in-depth interviews onsite hosted by top industry KOLs;
- Premium Tasting Tours: Guided by professional tasters to experience award-winning products of the year.
It serves as a one-stop platform catering to the procurement, cooperation, research and learning needs of industry professionals.
Register now and unlock exclusive visitor benefits!
Visitor pre-registration for CBB 2026 is now officially open. Register online in advance to enjoy a host of exclusive privileges, skip on-site queues and win gifts for a rewarding exhibition experience.
Register Now: https://visit-en.chinabrew-beverage.com/s/s7wCoV
Benefits for Individual Visitors
- Fast Track Entry: Skip the on-site registration queue and enjoy quick admission through streamlined verification.
- Exclusive Visitor Materials: Receive complimentary access to visitor information packages, including the digital exhibition catalogue and industry materials.
- Online Business Matchmaking: Gain early access to the business matching platform and connect with potential partners before the exhibition.
- Priority Industry Updates: Stay informed with advance access to exhibitor lists, industry news, and event updates.
- Lucky Draw Opportunities: Successfully registered visitors will be eligible to participate in on-site lucky draw activities and win special gifts.
Important Reminder: Please keep your registration QR code after completing pre-registration. Visitors must present the QR code along with a valid personal identification document for admission.
Group Visit of 10+ People | Upgrade to VIP Services
To better serve corporate delegations and industry groups, CBB 2026 offers customized VIP benefits for groups consisting of 10 or more participants.
VIP Benefits Include:
- Express Entry: Dedicated staff support and advance processing of group badges for efficient admission.
- Dedicated VIP Reception: Enjoy one-on-one VIP services, including visitor guidance, exhibition tours, and group photo arrangements.
- Customized Gift Packages: Each group member will receive an exclusive visitor gift package.
- Priority Business Matchmaking: Benefit from priority supplier-buyer matching and scheduled business meetings based on your sourcing and cooperation requirements.
Precision Business Matchmaking for Efficient Networking
One of CBB’s signature services, the One-to-One Business Matchmaking Program, is designed to help visitors maximize exhibition efficiency and identify valuable business opportunities.
Whether you are seeking advanced manufacturing equipment, exploring new technologies, optimizing your supply chain, or looking for upstream and downstream business partners, simply submit your business requirements in advance.
Based on your needs, the organizer will carefully match you with qualified exhibitors and arrange dedicated meeting schedules, enabling productive discussions and facilitating potential business cooperation. Make every visit more targeted, efficient, and rewarding.
For more information on CBB 2026, please visit the official website: www.chinabrew-beverage.com, or follow us on WeChat as follows.
