UPM has introduced a simplified approach to adhesive selection for converters and brand owners operating in sectors where label performance is critical. The company has launched purpose-built solutions tailored to specific end-use environments, including UPM PharmaSure™ for pharmaceutical applications, UPM Vetro™ for wine and spirits, and UPM Endurance™ for oil and industrial chemical labeling. The products form part of the UPM Raflatac™ label material portfolio and are intended to help customers match adhesive performance with application requirements. The new range of Adhesive Solutions is designed to address conditions where conventional, general-purpose adhesives may not provide the necessary level of performance.
Different industries place distinct demands on labeling materials, requiring adhesives capable of withstanding challenging operating environments. Pharmaceutical packaging, for example, must preserve label integrity during sterilization processes, cold-chain storage and use on small-diameter vials. In the wine and spirits sector, labels are exposed to humidity, refrigerated displays and prolonged ice-bucket immersion. Industrial applications create another set of challenges, with labels often required to remain attached to difficult substrates while enduring chemical exposure, mechanical stress and hot-fill conditions. According to UPM, each of these environments involves unique technical requirements, regulatory considerations and operational risks associated with label failure.
The company stated that the formulations behind UPM PharmaSure, UPM Vetro and UPM Endurance are supported by decades of experience in demanding labeling environments as well as a global innovation network. The products have been developed to address performance requirements relevant to their respective industries and are backed by pre-assessed performance data together with application documentation. This information is intended to support qualification procedures and regulatory processes for both converters and brand owners seeking reliable Adhesive Solutions for specialized applications.
Commenting on the launch, Christian Szameit, Senior Vice President, Global Markets at UPM Adhesive Materials, said: “With demanding label applications, adhesive selection is a critical decision. Our purpose-built adhesive solutions help our customers choose the right performance for their end-use.”
