Packaging giant Albéa has teamed up with L’Oréal’s La Roche-Posay to develop an eco-friendly cardboard tube. The alternative packaging is said to use 45% less plastic compared with existing options and is made of FSC-certified cardboard.
The tube is being used for La Roche-Posay’s Lait Hydratant Ultra Protection Ultra Resistant sunscreen. “We have adapted our manufacturing process to incorporate this new technology, replacing part of the plastic in the tube with cardboard. This is a first,” said Barbara de Saint-Aubin, Albéa Tubes Europe’s Managing Director.
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The launch is expected to be the first of many new cardboard tubes created by L’Oréal and Albéa.