Esko unpacks ‘what’s next’ for packaging and labeling professionals as Unboxing Live returns

Unboxing Live: The Virtual Packaging Summit runs October 13-14, 2026, covering AI, compliance, sustainability and connected packaging trends, free to attend.

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Packaging Compliance Moving Upstream in the Design Process

Packaging compliance is moving earlier into packaging design as regulations increasingly influence materials, labelling, information and market requirements.

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Packaging Portfolios Becoming More Complex Across Markets

Packaging portfolios are becoming more complex as brands manage more product variants, pack sizes, channels and market-specific packaging across global markets.

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Virtual Prototyping Changing How Packaging Gets Designed

Virtual prototyping is changing packaging design by helping teams test structures, materials and performance digitally before physical samples are produced.

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2D Barcodes Giving Packaging a Connected Digital Identity

2D barcodes are giving packaging a connected digital identity, supporting product information, traceability, retail operations and access to digital services.

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Recyclability Moving Closer to the Heart of Packaging Design

Packaging recyclability is becoming a design priority as brands assess materials, components and recycling performance across packaging formats and markets.

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Sustainability Data Reshaping Packaging Material Decisions

Sustainability data is reshaping packaging material decisions by helping brands compare environmental impacts, recycled content and lifecycle performance.

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