The Italian-based Acma group has unveiled its latest sustainable paper-based packaging series offering flexible designs for the confectionery sector, reports Neill Barston.
Known as Ecoshell, the new series avoid the use of plastic, and was developed at innovation facilities of its parent company, Coesia, as its bids to deliver new environmentally improved solutions for the sector.
Alongside the most common shapes, such as Flip Top and Zip Top, Acma’s latest box-based product range called “Ecoshell” is a package characterised by a distinctive design allowing a convenient dosage function with great ease of use, while remaining focused on creating attractive designs.
The new technology developed by Acma, which has a key specialism for wrapping machines for the confectionery and snacks sectors, generates shapes that are not commonly feasible, guaranteeing uniqueness in appearance and great flexibility, thus allowing the customers to achieve an extensive degree of customisation.
Ecoshell is reportedly scalable in size and proportions and flexible to different commercial purposes, depending on the type of product to be packaged. Born for the Confectionery industry and extended to Personal Care, the series is mainly intended for developed and mature markets, such as Europe and North America.
According to the company, targets for the new series are consumers who are attentive to sustainability and aesthetics of the product, who prefer packaging that is green and functional on the one hand and captivating and original on the other. Ecoshell is perfectly suitable for the packaging of food products such as chewing-gums, dried fruit or candies.
At the same time, it can be effectively used for items such as supplements and personal care products. The package is also designed to facilitate single dosage. As proof of its flexibility, Ecoshell can potentially be adopted for the packaging of products such as cotton buds or stick snacks.
