Datepac, a Yuma, AZ, provider of Medjool dates, makes that connection a reality through new green-colored packaging. The repackaging supports the company’s drive toward greater sustainability as it switches from clear virgin plastic PET to 100% post-consumer green PET plastic sourced from beverage bottles.Branded as PinnPACK Green, the recycled PET containers are supplied in 12oz and 2-pound sizes by PinnPACK, an Oxnard, CA, subsidiary of CarbonLITE Holdings, the world’s largest recycler of PET beverage containers. The thermoformed tubs and lids are made from recycled green PET bottles for Sprite, 7-UP, and other beverage brands provided by CarbonLITE.
The move to greener packaging comes at a time when many brands opt for transparent plastic packaging.
“Green-colored recycled plastics have been hard to find a home for because they are unconventional,” says David Baxter, Natural Delights’ brand manager. “People are used to seeing clear plastic packaging. We’re excited to take this step because it’s best for the environment and we believe for our customers. It means less plastic in the landfill and less use of virgin plastic.”
Datepac packs and ships dates for two tray sizes of Natural Delights Brand, the #1 brand of Medjool dates in the United States. The containers are embossed with “100% made from your recycled bottles” while a printed label applied by Datepac tells the story of the packaging’s recycled content.