Amcor, a global leader in responsible packaging solutions, has introduced its simple, hygienic Exclusive stick as the ideal refill option for French natural hair care expert Cut by Fred’s Detox Stick Shampoo. The company was also able to supply smaller volumes required for this specialist product.
By keeping materials in use for longer, refillable packaging supports a circular approach to sustainability. Cut By Fred’s original refill, however, was tricky for consumers: they had to melt the refill in a microwave, move it into the container manually, and then put it in the fridge to solidify. This long and complex process was hurting refill sales.
Amcor’s Exclusive stick makes it much easier. The refill slips straight into the original pack, which keeps contact with the product to a minimum and reduces the chance of contamination. The stick’s precision parts make it simple to use and ensure the shampoo is applied accurately, without ever having to touch it.
At the same time, the stick meets Cut By Fred’s sustainability goals.While the original 75 ml container weighs 55 g, each refill weighs only 18 g, resulting in considerable material savings. Customers also benefit from a cost reduction when purchasing the refill. Both the stick and refill are made entirely from polypropylene, a mono-material design that supports recycling where local facilities exist.
Marion Lhermitte of Cut By Fred said, “We want our products to be not only good for humans, but especially for the planet, and that extends to our choice of packaging. It is equally important that our products and packaging deliver the best consumer experience. With the Exclusive, we have been able to achieve both objectives.”
The Exclusive stick features straight sides on both the base and cap, creating a visually appealing profile with a large area for branding. Available in sizes from 15 ml to 75 ml, the stick and refill range is part of Amcor’s B Circular portfolio, which helps companies offer more sustainable packaging solutions.
Marine Sueur, sales director for France at Amcor, commented, “Our Exclusive Refill is the perfect demonstration of how Amcor can help companies be more sustainable in line with the Packaging and Packaging Waste Regulation and enhance the consumer experience without compromising on the performance and effectiveness of their packaging. We’re delighted to have been able to support such a pioneering brand as Cut By Fred.”