DS Smith has announced a collaboration with the Matas Group, a Danish business with a network of pharmacies, health and beauty shops as well as other brands in the wellness industry.
The businesses have launched Wavebag envelopes, which are made of paper, as an environmentally friendly way for online shoppers to safeguard delicate items like cosmetics, eyeglasses, and prescription drugs while they are being transported.
Matas’s old packaging, which relied on plastic bubble wrap, has been replaced by Wavebag envelopes. The product is coated with corrugated cardboard padding to protect fragile objects from shocks and vibrations.
Bian Fohns, account manager, DS Smith, said, “These envelopes are being used to replace the bubble-wrap padding that Matas depended upon so heavily with their previous packaging solution for e-commerce customers. We are thrilled to be working with the Matas Group and helping them to further their sustainability and circular economy goals.
Bian Gøbel Poulsen, director of supply chain & operations, Matas, added, “The Wavebag is an excellent alternative to our previous bubble wrap packaging solution, and our customers are responding very positively. The envelopes are lightweight and easy to dispose of in recycling collections. In addition, we are assured that our products are well-protected and will arrive safely. We are delighted to be working in partnership with DS Smith.”
In addition to its online and e-commerce platforms, the Matas Group runs about 263 physical locations throughout Denmark.