Global consumer packaging leader Graphic Packaging International (Graphic Packaging) has established a Centre of Excellence for pharmaceutical leaflets at its Magdeburg, Germany site, enhancing the broad portfolio of packaging solutions offered to healthcare customers.
The move enables the sustainability-focused paperboard packaging company to offer a comprehensive range of leaflet solutions, including outsert leaflets – an increasingly relevant format within the pharma industry – by consolidating its European expertise into a single facility dedicated to leaflet innovation.
“Healthcare brands are increasingly seeking operational efficiencies and outsert formats or integrated leaflets can yield these efficiencies,” said Andreas Köchling, regional sales director of healthcare for Germany and Austria. “With our patient-centric mindset, we are proud to provide these advanced solutions.”
“Everything we do is guided by what our customers need. By concentrating our expertise and knowledge of pharmaceutical leaflet production into one highly specialised facility, we can optimise our operational efficiency, offer responsive lead times, and deliver the high levels of service our customers deserve.
“Pharmaceutical leaflets are critical to providing accurate information to ensure patient safety,” Köchling added. “The new Center of Excellence is able to deliver all common leaflet formats, tailored to each customer’s specific needs and compliance requirements.”
Magdeburg’s central European location is complemented by Graphic Packaging’s other European facilities focused on paperboard packaging solutions for Pharma and MedTech.