Burgopak designed an easily portable pack – the tablets, encased in a blister pack within a wallet-friendly sleeve. Mikey Waite, packaging expert, Milky, said: “Milky’s meticulous commitment to blending convenience with sophistication extends to every detail from the tablets themselves to the packaging. Partnering with Burgopak, masters of packaging innovation, ensures Milky’s product not only stands out but enhances the overall user experience, perfectly complementing Milky’s premium quality.”
Rosie Reardon, chief executive, Burgopak, added: “This was a great project to work on as Milky truly understands that the right packaging can build a brand. Milky has put the customer right at the centre of everything and created something totally different. Together we landed on the ‘cabrio’ pack as a great fit coupled with a simple mailer.”