“We work on the principle that packaging should add to the experience of the drink and the brand. This was an exceptional opportunity to collaborate with a brand that has a long history and bring something new to the table. A MATT finish added a textured look and expressed the unique character of the Borjomi brand. We were delighted to contribute to the next chapter of its story,” said Stephen McAneny, Chief Commercial Officer, CANPACK.
“With Borjomi Flavoured Water, we aim to bring a taste of nature to consumers. It was important for us to create packaging that celebrates and preserves the properties of our juvenile mineral water. Working with CANPACK on our packaging meant that we could turn our vision for our first canned range of flavoured water into reality,”said NataliiaRevika, Brand Portfolio Management Director,IDS Borjomi International.
About CANPACK Group
CANPACK Group, part of the Giorgi Global Holdings Inc., is a global manufacturer of aluminium beverage cans, packaging solutions for the food industry, as well as glass bottles and metal closures. Headquartered in Kraków (Poland), the company employs nearly 8,000 people worldwide and has operations in 19 countries.