Nicolas Feuillatte has selected Crown’s luxurious metal tins for the fresh and energetic Réserve Exclusive Brut, and the expressive and light Sélection Brut products.
The tin provided for Réserve Exclusive Brut features a rich blue finish, while the tin supplied for the lighter Sélection Brut features white finish.
Both designs are offered with a magical keyhole window into the enchanting landscape of the Terroir Champenois, making to feel consumer is looking through a wooded glade into the open vineyards beyond.
Crown has combined matte and gloss varnishes to produce autumnal decor of golds and ambers, while the areas of embossing have been integrated to sense the tactile feel of the tin.
Nicolas Feuillatte is widely using metal packaging for champagne, as it believes that metal provides a premium and protective packaging format.
Metal packaging, which is available in a range of shapes and sizes, allows creating multiple decorative finishes to differentiate brands at point of sale, helping to inspire consumers to continue buying their favorite brand.
Metal packaging is completely recyclable and delivers fine sustainable credentials, said the company.