Aptar Beauty has introduced the HDP, a revolutionary all-plastic, high-dose dispensing pump designed to meet modern demands for sustainability, compatibility, and e-commerce efficiency. Engineered to dispense 3.5 cc per stroke, HDP is the perfect solution for applications such as body care, baby care, and haircare that require larger bottles and higher dosage capabilities.
The standout feature of HDP is its all-plastic design that eliminates the need for a metal spring, instead utilizing a metal-free spring positioned outside of the dosage chamber. This ensures product compatibility and formula integrity, while simultaneously making the pump fully recyclable within the Polypropylene (PP) plastic waste stream. To enhance sustainability further, brands can incorporate Post-Consumer Recycled Resin (PCR) blended with conventional resins.
HDP is e-commerce capable with its down-locking design, ensuring the pump remains safe and secure during transit. Designed with a twist-to-lock mechanism, it is simple to operate and does not require additional safety measures like e-clips.
HDP also delivers on shelf visibility and space optimization with a short stack height of just 15 mm, making it the shortest in the high-dose, all-plastic market. This makes it an ideal choice for the North American market.
“HDP is our first all-plastic, high-dose dispensing pump, designed with the shortest stack height. It uniquely allows brands to meet market demands for reliable shipping solutions, while supporting their sustainability goals.”
Jesse Martinez, Platform Director North America, Dispensing and Cosmetic Pumps
The modular design of HDP offers great flexibility, with two neck diameters (28 mm and 33 mm) to fit different bottle sizes. Aptar Beauty also allows for easy customization of the pump and collar with various colors and finishes to align with the unique DNA of each brand.
The HDP pump is a game-changer for brands looking for a sustainable, reliable, and customizable solution for high-dose applications, while also embracing e-commerce capabilities and environmental consciousness.
