The need to prioritise sustainability in the cosmetics industry was the key theme at the inaugural Cosmetics Business Packaging Live conference in Barcelona last week (8 to 9 October 2019).
With 88% of consumers wanting brands to help them live sustainably and make a positive difference to the environment , it is now more important than ever for businesses to strive towards sustainability, and effectively communicate their achievements.
Federica Cionci, project coordinator at Control Union UK, presented a sustainability seminar at the two-day event and says the take-home message was that sustainability must now influence all choices in the cosmetics industry.
In particular, she says plastic was the undisputed point of discussion.“Research into innovative materials that could replace plasticis an exciting prospect for the industry and will significantly reduce threats to public health and the environment.
“Alongside this, ways to recycle existing plastic to re-use its useful properties and avoid producing new plastic was discussed.” Ms Cionci spoke to delegates at Cosmetics Business Packaging Live about sustainability certifications and how they are useful to verify and communicate achievements in sustainability.
“Sustainability certifications are tangible tools available to organisations which provide independent verification that products, packaging and/or processes are sustainable.Authentic certification is also a valuable marketing tool –offering a recognisable stamp of approval to consumers seeking more sustainable products.”
One example Ms Cionci gave during the seminar was A Plastic Planet’s Plastic Free Trust Mark, which Control Union recently began certifying. “The Plastic Free Trust Mark has been adopted by numerous brands, including teapigs, Percol and PieMinister, to demonstrate to consumers their products and packaging are 100% plastic-free.
“PieMinister are delighted to have been awarded the Plastic Free Trust Mark. Its simple, clear ‘plastic-free’ message has received positive feedback from customers saying it offers them reassurance to enjoy their products with a clear conscience.”
Control Union
Control Union is an independent certification and inspection body, supporting businesses to define, measure and achieve their sustainability goals. With expertise in certification, auditing, training and testing we can provide ‘off the shelf’ services and tailored sustainability solutions to the agri-food, textiles consumer products and forestry sectors.
A local perspective combined with global experience and network allows us to provide a unique approach to working with brands, retailers, farms and producers. Our range of certification schemes include COSMOS, Plastic Free, FSC, PEFC, GOTS, GRS, RSPO, Organic (EU, USDA, JAS), Regenerative Agriculture (ReGenAgri) and Global GAP. https://www.petersoncontrolunion.com/en
