US-based food, snack, and beverage firm PepsiCo has unveiled its global packaging goal to increase the use of reusable packaging in its beverage products.
The new goal aims to sell 20% of beverage products in reusable packaging by 2030. PepsiCo currently uses reusable packaging for only 10% of its beverages.
The global objective is part of the firm’s strategic, end-to-end business transformation PepsiCo Positive (pep+). It aims to create growth and value with a focus on sustainability and people.
PepsiCo plans to achieve these goals by expanding its SodaStream reuse platform to both homes and workplaces through SodaStream Professional. The firm invested over $3.2bn to acquire SodaStream in 2018.
The firm will also collaborate with its bottlers to advance its refillable plastic (PET) and glass bottle offerings.
Additionally, the US-based food, snack, and beverage firm will add reusable cups to its fountain drinks business and accelerate growth in powders and concentrates.
PepsiCo chief sustainability officer Jim Andrew said: “Fundamentally transforming the traditional beverage consumption model will require making reusable and refillable options accessible and convenient, at scale, for consumers – and that’s what PepsiCo aims to do.
“PepsiCo will accelerate our investment in disruptive innovation and advocate for policies that allow us to scale up reusable packaging options, platforms and programs so that we can offer consumers a wide variety of alternative ways to enjoy their favourite beverages while moving away from reliance on single-use packaging.”
According to the firm, the goals are part of a larger goal to reduce virgin plastic per serving by 50% by 2030 and to become net zero by 2040.
Currently, PepsiCo offers its reusable packaging solutions in more than 80 countries globally. It has also launched refillable and returnable glass and plastic programs in markets of Mexico, Guatemala, Colombia, Chile, Germany and the Philippines.
The beverage firm is offering brands like Gatorade, Propel, Muscle Milk and Evolve in concentrated powders or tablets to allow consumers to customise the drink according to their preferences in their own containers.
Recently, PepsiCo joined the Closed Loop Partners NextGen Consortium to design and test new models to enable the scale-up of reusable cups.
