ELITER Packaging Machinery Takes Leading Position in Overwrapping Packaging Automation

ELITER Packaging Machinery has delivered for MONOS Food JSC the BT-2000L automatic overwrapping machine for their site in Ulaanbaatar, Mongolia to enhance overwrapping packaging automation in their production.

“We feel glad to have this project completed and this is a remarkable step in our plan to reinforce the internationalization of our business and global presence of our packaging automation solutions.”, said Zhiwei Bao, the general manager and the third generation of this family business. The company in China is called HUANENG and ELITER is the trade mark registered in 2020 to launch the business into international market, while in the past the company have being just only exporting through trading companies and distributors.

Excellence in Overwrapping Packaging Automation

“It has been stereotypical that overwrapping machines made in China are cheap and of inferior quality. Admittedly, and in fact, it might be true since Chinese manufacturers have been competing with each other recklessly decreasing their selling price and inevitable machines gradually coming with worse quality. Nothing is invested in the innovation. What we strive to do is breaking through the stereotype and focus on quality and goodwill and thus ensuring the business growing in a sustainable way.”, said Bao.

The turret overwrapping machine designed and built by ELITER Packaging Machinery is the market-leading overwrapper in China in terms of its performance and quality. The machine is installed with ELITER’s patented technology which solves the problem of film feeding and turret operation stability at higher and higher-intermedium speed, and thus the machine is capable of reaching a maximum output of 100 wraps per minute covering a wide range of carton sizes – an unparalleled performance within the local Chinese market.

Further steps in Innovation of Packaging Automation

Apart from the overwrapping, ELITER Packaging Machinery is currently with the development of Wrap-Around Sleever, a kind of packaging machine that is used for cardboard sleeve packaging. To be more exact, the Wrap-Around Sleever can slide cardboard sleeve around a single container or multipack of containers such as trays, tubs, pots, cups, etc., and seal the sleeve on the bottom with hot-melt-glue. “The target markets of our sleever are going to be primarily the western countries and regions such as EU, the U.S., Australia, and so forth. Sleeve packaging is usually there and frequently used on products such as ready meals, dairy products, microwave meals… it is a prospective market for a chines packaging machinery manufacturer to enter.”, added Bao.

About ELITER Packaging Machinery

ELITER Packaging Machinery, trade mark of HUANENG, is a Chinese manufacturer of secondary packaging automation machinery and a family business in the packaging machinery industry for three generations. ELITER’s packaging automation solutions cover from automatic cartoning machine to film overwrapper and wrap-around sleever.