Tuesday, July 29, 2025

PulPac partners with OptiPack to explore possibilities in personalized packaging

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PulPac – The home of Dry Molded Fiber and pioneers in innovative packaging technology, is excited to announce its collaboration with OptiPack, a leading provider of packaging prints and barrier solutions. The partnership aims to unlock new possibilities for customized Dry Molded Fiber packaging.

Colored and patterned tissue presents a unique opportunity for PulPac’s customers to differentiate their products in the market. Where traditional fiber-forming methods have difficulties, Dry Molded Fiber offers unparalleled flexibility in incorporating colors and patterns into packaging solutions. This capability not only enhances product aesthetics but also opens doors for new types of products that demand personalized branding elements.

“We are excited to collaborate with PulPac to explore the potential of packaging printing for Dry Molded Fiber products,” said Pia Hellgren, Key Account Manager at OptiPack. “Our partnership enables us to push the boundaries of fiber-based packaging and deliver tailor-made solutions that empower brands to stand out while reducing their environmental footprint.”

As a partner, OptiPack brings expertise in developing tailored solutions that meet the diverse needs of today’s packaging industry, including regulatory compliances. With OptiPack’s flexibility and proficiency in print customization for the standard tissue used by PulPac today, customers can explore a myriad of options to enhance the visual appeal of their Dry Molded Fiber products, ranging from different prints to varying colors.

“We are happy to have OptiPack onboard,” said Viktor Börjesson, Chief Operating Officer at PulPac. “Brands expect high-quality, sustainable packaging products that resonate with their target audience and reinforce brand identity. Together with Optipack, we bring these possibilities to the packaging industry.”

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