SICPA, a supplier of product security, revenue realization, and track and trace products, announced the release of new, integrated product security labels with innovative, counterfeit-resistant visual effects; secure traceable codes; and covert features to protect brands and consumers as the prevalence of counterfeit products reaches all-time highs.
A recent report by the U.S. Department of Homeland Security (DHS) cited research from the Organisation for Economic Co-operation and Development (OECD) showing that the value of counterfeit goods traded internationally has increased by 154 percent between 2005 and 2016, from $200 billion to $509 billion. Globalization and ecommerce have made a nearly infinite variety of goods and services available at the click of a mouse. At the same time, bad actors are becoming more sophisticated. It’s estimated that by 2022, counterfeit goods will displace more than $1 trillion in global sales from legitimate companies.
Fast and reliable authentication of genuine products is essential to safeguarding critical revenue, preventing brand identity erosion, protecting public health and safety, and maintaining consumer confidence. SICPA’s new security labels utilize innovative technology to effectively capture consumers’ attention and can be customized to promote specific symbols or brand names supporting an array of designs, colors, and visual effects.
Delivered in the form of a unique product security label, SICPA’s new solution empowers consumers, businesses, and government officials to easily and reliably validate authentic goods and products – critical to protecting against counterfeiting and fraud. The integrated product security labels can include tamper-evidence, secure 2D codes, as well as other overt, covert and forensic security features offered by SICPA. Brand owners benefit from multi-layered security features to support consumer engagement, supply chain controls and investigation and enforcement efforts.
“Produced using propriety technologies and SICPA’s fully controlled supply chain, this new solution provides business and governments both unrivaled security features and unique customization opportunities,” says Karen Gardner. “Taken together, this allows customers to not only achieve optimum brand and product protection, but also to leverage a unique marketing opportunity – creating a unique, counterfeit-resistant marking that makes it easy for consumers to identify authentic products.”
The integrated product security labels can be used effectively to authenticate pharmaceuticals, electronic and automotive components, apparel, food and spirits, and other high-end consumer products, and come supported by SICPA’s decades of experience providing security solutions for high risk and high-value products worldwide.