Chevler’s new addition to its Meat Saver Paper range aims to meet demand for brighter, more vibrant colours in meat packaging while protecting and preserving the product within.
The paper is designed to keep the product fresher for longer, maintaining a healthy colour and saving the time and money required for butchers to trim off discoloured meat. Apparently, this enables meat to be pre-cut in advance to prepare for busy periods.
High tear and burst resistance has been implemented in an effort to prevent bones from breaking through the wrap and prevent tearing when peeling wet packaging from the meat. The paper is also said to conceal the extra juices running out of the product.
Available in peach, white, green, and black, the paper comes in the form of sheets, rolls, discs, crimped cases, and shapes with scalloped edges, among other shapes and sizes. It has been designed in partnership with a specialist paper mill in a bid to provide the same qualities as high-performance traditional solutions while unlocking brighter colours.
“The pulp, processing and chemistry have all been specifically developed to achieve this,” explained Garry Parker, director of sales and marketing at Chevler.
“One of the main aims of the project was to improve the vibrancy of the black paper which has become incredibly popular with butchers using it to line trays displaying red meat in their serve-overs. We are really excited by the new and improved product.
“It’s renowned for helping preserve meat by retaining its colour and moisture. It enables butchers and meat retailers to save time, reduce waste, extend shelf life and retain customers. And perhaps, more importantly, because it helps maintain the original weight of the meat it helps retailers increase profit.”
The paper will be rolled out over the coming months.
Late last year, Panvita Group sought to consume 1.6 million fewer pieces of plastic packaging every year across its Ave meat product line by adopting the DS Smith Easy Bowl corrugated cardboard tray. The pack is made from recycled paper, designed to replace up to 85% of plastic with lightweight cardboard and be recycled at end-of-life.
Meanwhile, Graphic Packaging has provided Morrisons with a photographic print pressed board tray for its private label steak portfolio. It is set to eliminate 250 tonnes of plastic per year from the retailer’s supply chain and claims to be the ‘first on the market’ to incorporate advanced photo-quality print technology on the face of the tray.
