Colruyt Group has unveiled a new food labelling system, Nutri-Score, in a move to help customers to make balanced food choices.
Nutri-Score uses letters and colours to illustrate the nutritional information of food products to customers and offers transparency. It is currently applied to a select number of products at Spar.
Customers need to use the SmartWithFood app while shopping at Spar stores to scan a product’s bar code and know their nutritional scores. These stores are currently operated under license by SPAR Retail Partners in Belgium.
The app offers product suggestions to customers based on the products they previously scanned.
Colruyt Group Fine Food Nutri-Score general manager Stefan Goethaert said: “It’s very important for us to keep informing our customers in a clear and transparent way. This process requires a step-by-step approach.
“We are working in the areas of animal welfare, contributing to our communities, environment and health. The roll-out of the Nutri-Score system is a step towards achieving our goals, allowing us to communicate with our customers at a product level.
“This helps customers make responsible choices about which products to consume, based on a scientifically validated score.”
Colruyt Group will apply Nutri-Score to all of the partner’s own brand products, approximately 100 products per month, by 2020.
The SmartWithFood app was launched in 2015 to offer a complete view of a product’s nutritional information. It is designed to create a digital link between the customer’s nutritional profile and a product.
