Flow Beverage has introduced a newly designed, advanced sustainable packaging along with a new brand platform across North America. The new packaging was exhibited at the Expo West event in Anaheim, California, US. It will be debuted in the North American market later this summer.
As part of the rollout, the Flow Original packaging will be upgraded first followed by the Flavored Water product, which will be released starting later this year.
The relaunch is said to highlight the brand’s luxury appeal on the shelves as well as in consumers’ hearts and minds. It also further demonstrates Flow Beverage’s commitment to promoting growth and sustainability.
The revamped package, which is claimed to have an elegant and complex design system, is designed to increase Flow Beverage’s visibility within the premium water sector.
Flow Beverage said that the package is intended to grab consumers’ attention and uphold the company’s dedication to quality.
The offering focuses on the firm’s unique selling points, improved brand recognition, and a fresh emphasis on mineral-rich properties.
Additionally, the new package produces seven times lower carbon footprint than glass, four times lower than aluminum, and three times less than PET.
Flow Beverage founder and CEO Nicholas Reichenbach said: “This new package design is visually striking on the shelf and positions Flow with a definitive edge in captivating consumers at the point of purchase.
“We have streamlined our design to resonate with discerning premium market consumers, ensuring clarity of messaging and consistent brand recognition across physical and digital platforms.”
Flow Beverage is launching its new brand platform to boost its brand and strategic positioning. The platform is anticipated to strengthen ties with the firm’s community and target audience. This includes consumer events, influencer and creator partnerships, customised retail initiatives, and above-the-line communications.
Established in 2014, Flow Beverage offers naturally alkaline mineral spring water sourced sustainably and sold in a recyclable plant-based container. The water company has launched an environmentally friendly Tetra Pak packaging. The product is made from over 80% renewable resources and has an upgraded sugarcane-based cap.