Custom packaging is one of the primary ways to establish a unique brand identity in the market. While the primary purpose of this packaging is the same as conventional packaging, to keep the items safe, it offers other benefits.
From deciding the right packaging material to choosing the colors and packaging finishes, a brand can take the creative liberty to get the boxes they want. This blog covers the essential packaging materials you can choose when opting for custom packaging.
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Kraft Boxes
Most businesses are adopting new methods to become sustainable brands. Switching to custom Kraft boxes is one of the ways to reduce your carbon footprint. With the increasing number of customers looking for eco-friendly packaging, the need for custom Kraft boxes is rising. This material offers a natural brown and rugged look, perfect for brands aiming for a nature-inspired persona.
You can choose different colors after bleaching the kraft. Kraft boxes are lightweight and cost-effective as well. It is wise to pack lightweight items in these boxes to keep the boxes safe from getting damaged. You can customize Kraft boxes in different styles such as:
- Pillow Boxes
- Roll End Tuck Boxes
- Pyramid Boxes
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Cardboard Boxes
When it comes to custom packaging boxes, many brands choose cardboard boxes. These boxes offer better protection during delivery and shelving than Kraft. You can choose the custom thickness of your cardboard boxes when shipping products to distant places. Customize these cardboard boxes by choosing alluring colors such as red, pink, and lime yellow.
Cardboard boxes can keep the products safe from external factors such as dust and water to an optimum level. You can pack different items in these boxes, such as jewelry, food, cosmetics, and skincare products. Consider the following box styles for your custom cardboard packaging boxes:
- Tube Boxes
- Round Boxes
- Gable Boxes
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Corrugated Cardboard
Corrugated cardboard is another sustainable packaging material used by different brands to reduce their carbon footprint. You can choose this material when shipping heavy-duty and fragile items such as ceramics, furniture, and glassware. The corrugated flute sandwiched between two cardboard layers offers resistance to puncture and pressure and cushioning to products.
You can also decide whether you need single-walled boxes or double-walled walled based on your product’s needs. Choose the following box styles for your corrugated cardboard boxes to give your customers a wholesome unboxing experience:
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Mylar
Competing against brands and maintaining the freshness of food items was a big challenge that Mylar packaging has successfully solved. Mylar is a plastic packaging made from PET plastic that offers excellent tensile strength. Brands are using this material to pack items such as ground coffee, juices, nuts, dry food items, and fruit puree.
You can get smell-proof Mylar bags with logo to create a robust brand identity in the market and stand apart from the competition in the market. Consider the following packaging styles for your Mylar bags based on your product’s needs and customer demand:
- Child Resistant Mylar Bags
- Ziploc Mylar Bags
- Spout Mylar Pouches
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Rigid Boxes
Rigid boxes are a type of sustainable packaging that offers maximum protection against external factors such as water, pressure, temperature, and dust. Brands selling luxury items such as apparel, footwear, jewelry, and more use rigid boxes because of the high-end appeal they offer. Products packed in rigid boxes offer elegance and grace.
You can customize these boxes by choosing striking design patterns and packaging finishes to offer an unforgettable unboxing experience to the customers. The three box styles that you can try for your custom rigid packaging boxes are:
- Open Door Boxes
- Magnetic Closure Boxes
- Sleeve and Tray Boxes
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Aluminum
Aluminum is a lightweight and cost-effective material used by different brands. Most of the brands use aluminum tins to pack and ship items such as serums, lip gloss, and lip balm. To stand apart from the competition in the market, try using different premium packaging finishes on these packaging boxes.
Go for embossing if you are aiming for a textured look, as this finish will give a raised 3D texture to the visuals on the boxes. This packaging material keeps the products protected against odor, bacteria, and water to an optimum level. Consider the following styles for aluminum packaging to boost your sales:
- Screw Top Tin
- Self-Sealing Tins
- Slider Tins
Customize Your Packaging Boxes to Improve Shelf Visibility
Now that you know different types of packaging materials, it’s time to have a look at a few ways you can customize the packaging boxes. Choosing the right type of designs and colors is important to create a unique brand identity in the market.
However, there are other things such as inserts and add-ons that can help your brand even more. Here are a few ways you can make your packaging more beautiful and win customers:
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Choose striking Designs and Colors
Always research the current trends in the market before deciding which designs and colors will suit your packaging boxes. You can either choose monochrome packaging or go for contrasting colors, however you like. You can also explore different designs, such as rustic, textured, and Art Deco, for your boxes.
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Go for Custom Inserts
Adding inserts will not only offer a memorable unboxing experience to the customers but also ensure product safety. You can choose custom inserts, such as cardboard or plastic, to add inside your boxes. When packing products in mailer boxes, choose colored shredded paper as it offers a charming look.
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Use Attractive Add-ons
Choosing custom add-ons such as ribbons or jute to tie on your boxes will beautify the packaging even more. You can choose different labels and stickers to add to the packaging to make it more fun. Look at different possibilities to make your boxes more attractive while staying within your budget.
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Try Premium Finishes
Adding packaging finishes is like that last brush stroke in a painting. You can play with different finishes before finalizing the one that speaks to you. Choosing gloss for a shine or holographic for a rainbow look offers an enticing look, while opting for a matte finish gives a very decent look.
Choose the Right Material for Your Custom Packaging!
Decide on the perfect material for your custom packaging to see which material will enhance your product’s shelf visibility and keep it safe. Always weigh in the pros and cons of each material, and also calculate your budget before finalizing the material for your boxes. Create a unique brand identity with these custom packaging boxes and boost your brand’s sales.