The British natural skincare brand has taken the first step in re-launching its entire range to make its packaging fully refillable and sustainable by 2023.
Proverb Skin’s skincare trial samples are now available in paper home compostable sachets, a world first, according to the company. In addition, their best selling Cleanse & Shave Nutrient Mud and Energising Facial Scrub now have new aluminium packaging.
Layers of paper and biofilm
According to the brand, the process of filling a liquid serum into paper pouches was a mammoth ordeal that required a two year-long testing process.
The pouches are composed of layers of paper and biofilm from wood pulp cellulose ensuring they are 100% plastic-free. They are designed to home compost at ambient temperatures back into the water, CO2 and biomass without having any ecotoxicity for the soil.
“To date, nobody has held an emulsion in a paper-based pouch that will home compost,” claims the Proverb Skin.
The new sample pouches are available to consumers that would like to try the skincare collection before they purchase the full sizes, and are fully home compostable in 26 weeks.
Sustainable choices
The choice of eco-friendly packaging is in line with Proverb Skin’s DNA. For their formulas, the brand makes sure to only ever use natural and organic ingredients. The new launch aluminium tube, Energising Face Scrub, for instance, has reclaimed blitzed avocado stone and coconut shell as a natural exfoliant.
“Next year, we are hoping to bring out our entire skincare range in a one-time purchase glass bottle that can be refilled with our compostable skincare pouches,” announced Proverb co-founder, Kirstie Sherriff.
