Gits Food, the pioneers of convenience food in India, introduces everyone’s favourite breakfast, Poha, in a brand new cup packaging. All one needs to do is pour hot water and stir it. Specially designed for the generation which is always on-the-go, this Cup Poha, which is ready in just three minutes, is the ideal snack for a vacation, in transit or while working long hours in office.
It contains no added colours, flavours or preservatives, and is available in an 80g cup priced at Rs 50 and a 60g pouch priced at Rs 20 only.
Commenting on the launch of the new product, Sahil Gilani, director, sales and marketing, Gits Food, said, “Gits Poha is the first product in our just add boiling water range. This product line has been developed keeping the busy and restless consumers in mind, for whom even a five- to 10-minute prep time is too long, hence we developed this range to be ready in just three minutes! However, there has been absolutely no compromise to product taste and safety in the bargain.”
Gits’ Poha is available across leading retail outlets, supermarkets and e-commerce platforms, in addition to their e-store.